One of the most important things you can do is make sure that people know what you do.
Make sure that when someone lands on your website, you make it very clear to them what you do and how you can help them. Put this info in the top section of your site.
I think I’ve mentioned that currently, people have the attention span of gnats. Goldfish do better than we do (they haven’t been corrupted by screens and instant gratification).
So, don’t get cute or too clever. Be clear. If a site visitor gets confused, they’ll leave – they are NOT going to spend time digging to figure you out. I know that even when a friend recommends a vendor, if I check out their site and can’t figure out how they can help me right away, I bail. I’m a mom running a business – I don’t have time to dig. And neither does anyone else!
Believe it or not, this is part of your qualification process. Many of the “wrong for you” customers are going see your message and leave right away. Good – you won’t have to waste your time talking with folks who don’t need your service.
And on the flip side, many “right for you” customers will see your message and be thrilled to find you.
I struggle with my messaging myself. As of this writing, I’ve updated yet again. This is a simple instruction, but sometimes tough to do in practice. For now, just put something out there and do your best. Rinse and repeat as you think of ways to clarify that message!