Posts by Kate Smith

Don’t worry about the time you spend figuring out your customer avatar. It will save you so much time on everything else!

I’m sure you’ve heard about customer avatars and how they can help you market. But do you know how to create one that will be helpful to your business?

Formerly corporate business owners bring their big-company experience to their small business. That can be both helpful and harmful.

Here’s how to create an inspiring business mission statement, even if you’ve never written one before!

Free software tools seems like the ideal solution, but they’re not always worth the risk.