Posts by Kate Smith
3 Time-Saving Benefits of a Customer Avatar
Don’t worry about the time you spend figuring out your customer avatar. It will save you so much time on everything else!
Read MoreA Business-Owning Mom’s Approach to Ideal Customer Avatars
I’m sure you’ve heard about customer avatars and how they can help you market. But do you know how to create one that will be helpful to your business?
Read MoreFormerly Corporate Business Owners Need to Think About Their Niche
Formerly corporate business owners bring their big-company experience to their small business. That can be both helpful and harmful.
Read MoreHow to Write an Inspiring Business Mission Statement
Here’s how to create an inspiring business mission statement, even if you’ve never written one before!
Read MoreFree Versus Paid Software Tools
Free software tools seems like the ideal solution, but they’re not always worth the risk.
Read More