89 Inspiring Lead Magnet Ideas
Updated 3/27/2022
If you’re anything like my clients (and if I’m honest, like me) then you tend to overthink what would make a good opt in incentive, or lead magnet, for your audience. It should be a nice treat, a good value for anyone willing to pay with their email address. I started building this resource a while ago – a list of all different types of things I use for lead magnets.
As the number got higher and higher, I did three things – I thought about all the different things that I myself had signed up for, listed things I know my friends have used, and looked at a few online compilations. It’s clear that nearly anything at all can be used as a lead magnet if it’s targeted to your users.
Just for fun, I’ve bolded the types of lead magnets that I have given my email address for. I didn’t realize it was so many. I seem to be a little free and loose with my email address!
Use this list to inspire you! Pin this image, so you can come back when you need ideas!
89 Lead Magnet Ideas
- Access to a forum
- Access to Facebook Group
- Access to a Pinterest Group Board
- Art prints
- Behind the scenes look
- Bonus Audio talking about a blog post
- Bonus Video talking about a blog post
- Book Recommendation Lists
- Calculators – app/form/spreasheet
- Calendar
- Catalog
- Case Studies
- Code Snippets
- Color palettes
- Content Upgrade – Bonus Tips
- Coupons
- Cheat sheets
- Checklists
- Discounts
- Downloadable version of a post
- Early Access
- Ebook
- Ebooklet
- Email course
- Email scripts
- Exclusive deals/access
- Free audit or review
- Free book (pay minimal shipping)
- Free estimate
- Free live consultation call
- Free trial (of product or software)
- Free shipping
- Game
- Giveaway
- Graphics
- Group workshop
- Guides
- Idea Lists
- Industry Report
- Infographic
- Inspiration Resource File
- Inspirational Quotes printables
- Interviews or interview extensions
- Issue a challenge
- Mind maps
- Mobile apps
- Naming Generator App (ideas, posts, etc)
- Newsletter (really? Yes, but your offer better be awesome!)
- Online mini-course
- Online Summit
- Outline of a long, epic post
- Planner sheets
- Planner templates
- Planning Spreadsheet
- Plugins for WordPress
- Postcard
- Printables
- Process Blueprint
- Prompts – for blog posts, social media posts, journal entries…
- Quiz
- Recipes
- Resource Library
- Restricted/premium Content
- Routine (morning, exercise, meditation)
- Sample Chapter of a book
- Sample module of an online course
- Shopping lists
- Slideshow
- Stickers
- Survey
- Swipe File
- Stock Photos
- Style guide
- Templates
- Test or skill assessment (https://type.method.ac/#)
- Tickets to a live event
- Tools list/resource list
- Tracking Spreadsheet
- Transcript
- Digital Wallpaper (desktop, phone, tablet)
- Waiting list
- Web Apps
- Webinar
- White Paper
- Workbooks
- Worksheets
- Work Samples
- Written tutorial
- Your own blueprint for X
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Featured Photo by Plush Design Studio from Pexels
You're a business-owning mom, so you use this guide to prioritize your tasks in 2 minutes, and have 41 minutes left to knock out a task.
I can’t imagine your inbox at this point! But, seriously, this is a great list. Gave me some good ideas. Thanks!
@Stephanie – the trick is to filter them all to their own folder. I review them and periodically do a giant unsubscribe. But yeah, I’m a sucker for a good lead magnet. And really, I like listening to new and different ideas, so subscribing to folks who do things like decorative clothes mending makes sense for me!